Arthur Intelligence

My Experience Co-founding a B2B SaaS App Ecosystem
& Business Intelligence Consultancy for Dental Clinics

TLDR

Co-founded Arthur Intelligence, a startup dedicated to simplifying business analytics for dental clinics. Over the years, it evolved into a near-360° dental clinic consultancy and still runs today under the umbrella of Évolution Santé.

My role included iterating on our business model to achieve product-market fit, branding, UI/UX for our apps, marketing, and eventually consulting with dentists on brand strategy & identity, web design & more.

Backstory

In 2016, Gregory Benko, Philippe Hébert & myself founded Arthur Intelligence: Quebec’s best analytics app for dental clinics.

Arthur simplifies complex data into simple-to-understand reports, so dentists can lead their teams with clarity & confidence while better serving their patients.

By necessity, what started as a high-level KPI tracking app bloomed into an entire ecosystem including executive coaching for dentists & their teams, and an exclusive online community for continued education & professional growth.

The Arthur Apps

Here are some marketing screencaps featuring some of the Arthur desktop & mobile apps.

Arthur Insights

In contrast, here is what the market-leading apps looked like in the dental space at the time.

The Settings App

Since dental clinics & their goals change over time, Arthur Insights has its dedicated settings app to configure clinic info, users, objectives, integrations & more.

The settings app is nothing crazy, visually speaking, but it was a true UX challenge to identify & deliver the most valuable set of features for the specific needs of dental clinics while maintaining simplicity, clarity & ease of use.

When we started in 2016, no one had built anything like our product, so customer discovery was at the core of our development process.

Brand Identity Guidelines

Though we rarely hired any outside help, and I was looped in on all design decisions, I nevertheless made a brand guide to outline key info to certain contractors.

Montreal Mushroom Festival

Creating the Image of a Brand New Gathering —
We Sold Out Year One w/ Over 17k ‘Interested’ on FB

TLDR

As founder Bala Yeruva’s right-hand man, I created the public-facing aspects of the festival: brand strategy, brand identity, web design & social media. I also worked with our event decorator, VJ & caterers to bring life to our space.

I also hosted the 2024 edition as Master of Ceremonies, presenting talks & guiding panel discussions with our special guests.

Backstory

After a near-death experience in British Columbia, my friend Bala benefited greatly from functional & psychedelic mushrooms in his journey to recovery.

In a spirit of gratitude & wonder towards the powerful potentials of fungi, Bala reached out to me to co-create this one-of-a-kind Montreal-based festival.

It’s been a wonderful experience building it from the ground up together; meeting brilliant & insightful thinkers, discovering fungi-related projects both local and international, and hosting the event itself.

We’re blessed to have had wonderful collaborators & a team of over 30 volunteers for the big weekend. Thank you guys!

Imagery

Here are some select slides from a paid ad we ran on FB & IG — they’ll give you an idea of the branding & what the festival is.

2024 Festival Website

Check out mtlmushroomfest.com to see what I whipped up.
The Team & Schedule pages are worth a peek too!

It’s fairly simple — we had so much to organize for year one! Over time, I’d like to make the site more of an immersive experience.